Meet Joe Blair
In the surfing world, specifically the surfboard manufacturing industry, there are a slew of icons who’ve maneuvered themselves front and center. Names of the players and their companies, similar to fashion designers, splayed across products, which often focus more on apparel and accessories. But there are others diligently working, seemingly behind the scenes, expending less of their energy on marketing and self-promotion and more of it on innovations in design and taking their craft to the next level.
